ABOUT ACCOMPLICE

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ABOUT ACCOMPLICE *

Progress lives on the edge of discomfort. Accomplice was created to help brands adapt to the rapid changing times for marketers - representing the makers and creatives behind the most acclaimed innovation, emerging tech, content and social media campaigns in our industry.


Our goal is to empower brands to strengthen their in-house marketing capabilities, plugging them into the talent and enabling their agencies to drive efficiency, innovation and high return on investment.

So whether you are an agency looking to power-up your production capabilities or a brand in need of a team to plug and play- we’ve got your back.

Most importantly we institutionalize a no-asshole policy.

  • Rena Jett Kayrala

    FOUNDER

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    Rena launched and scaled groundbreaking advertising companies across Europe and the U.S.

    She began as an integrated producer during the launch of Vice Media in Barcelona and moved onto spearheading the growth of AdAge’s award-winning creative production houses, UNIT9 and HELO.

    With over two decades of industry experience as an award-winning Executive Producer, she is known for shaping some of the most innovative experiential, creative tech, digital, and content-led campaigns.

    Her specialities span across Experiential, Content, Digital, AR/VR/MR/XR, AI, the Metaverse, Web3. Gaming, Social, Film/content, VFX, Design and Event Production.

    Awards

    5 x Cannes Lions
    11 x Clios
    8 x The One SHow
    6 x D&ADs
    2 X AdAge Company of the Year

  • Alexander Rea

    CREATIVE ADVISOR

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    Alexander Rea has spent the last 25 years chasing the cutting edge of innovative creative strategy in leadership roles at top advertising agencies and production companies. He’s put Fortune 500 companies into video games, sold cars using VR, made a music video with Post Malone and Pokémon, and sent kids to Mars in a school bus, with the award-winning “Field Trip to Mars,” which earned a place in the Smithsonian.

    Alexander trademarked “Anti-Technology Technologist®" to brand his pragmatic approach to technology as a tool that when used strategically, can solve complex communications problems for brands navigating today’s dynamic media landscape. His philosophy has always been that innovation should serve a purpose, not just chase the latest trend.

    His specialties span across CGI VFX for film, experiential, desktop and mobile apps, AR/VR/MR/XR, gaming, generative AI for creativity and enterprise development.

    Awards
    20 x Cannes Lions
    20 x One Show Lions
    7 D&AD Pencils
    13 ADC Cubes

  • Mia Chae

    Production Assistant

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    Mia Chae began as a creative director with experience at content studios—she has the art of bringing clients visions to life.

    With a BBA in Strategic Design and Management from Parsons, her skillsets include prop styling, post-production editing, creating moodboards and client communications. 

    She has worked with clients such as Poppi, Oreo, Outshine, and LiquidIV.

    At Accomplice, her fresh outlook on creative production promotes innovation and drives the team to question their approach, keeping relevance at the heart of all they do. She undoubtedly contributes to what’s next in advertising and consumer engagement.

EXPERIENTIAL MARKETING

Live Events, Projection Mapping, Product Launches, Interactive Experiences, Architectural Builds, Conferences, Festivals, Expos, Experiential Retail Design, Immersive theatre.

DIGITAL EXPERIENCES

Gaming, Augmented Reality, Virtual Reality, Mixed Reality, Realtime VFX, AI, Machine Learning, Big Data, Metaverse, Personalized Experiences, Interactive digital installations, Emerging Technology & innovation, OOO, Fake Out Of Home.

A.I

AI development, content development, machine learning & IP, Audience segmentation & localization, personalized digital experiences, branding tools, AI workflow integration, AI training sessions, innovation, Ad testing & Optimization.

BRANDING

Motion Graphics, Brand Strategy, Web, Apps, Music Composition, Illustration, Sonic Branding.

CONTENT

Branded Content, Social Media, Longform, TVC, Animation, AI powered content, Content Creators, Influencers & A-List Talent Agencies.

TECHNOLOGY & IP

IP, Software Engineering, Product Design