At New York Comic Con we created an escape room powered only by Amazon’s voice assistant, Alexa. But to share it with the world, we created ultra-premium Influencer boxes, chock-full of secret clues, mysterious collectables, and of course, their own Alexa.

The Saw franchise was releasing “Jigsaw,” the eighth movie installment of the inescapable horror series. We created a Jigsaw Escape Room at New York Comic Con and introduced to Saw’s biggest fans the concept of life and death escape.

Beer and video games are a winning combination. To revolutionize the way gamers quench their thirst, Miller Lite wanted to bring them one step closer to enjoying a cold one. So we created the CANtroller, the first-ever video game controller that gamers can actually drink.

Built a fully immersive experience that extended across nearly 15,000 square feet of fully themed interactive installations, and across two floors, right in the heart of E3 at Los Angeles’ own LA Live. 

An award-winning digital experience that brought The Met’s world-renowned collection into people’s homes during the pandemic. Combining WebAR, immersive 360° environments and interactive gaming, the experience allowed audiences to explore a virtual recreation of the museum, engage with iconic artworks through educational challenges, and unlock augmented reality pieces to display in their own homes.

A live, interactive streaming experience designed to reveal the premiere date of Game of Thrones Season 7. The date was concealed within a 10-ton block of ice, with audience comments triggering bursts of flame from fire blowers to accelerate the melt. The activation transformed a season-date announcement into an immersive, real-time spectacle, placing audience participation at the heart of the reveal.

The hottest show of Grammy Week: a gig so exclusive even A-listers had to line up like regular folk! Everything from the stage to the cocktails was meticulously designed to create a super-lux background for the Best New Artists to come out and slay it. A perfect way to top off their best year yet.

For the premiere of Season 2 of American Gods we transformed a regular bar at SXSW into the House of the Gods, an immersive god-themed bar to transport fans to the modern mythical world of their favorite show.

Coors Smart Beer Tap is an AI powered smart beer tap that dispensed free Coors Light every time Bud Light spoke adversely about the brand on TV and on social media. 

Ahead of the much-anticipated release of Stranger Things Season 4, Domino’s and Netflix wanted to immerse fans in the world of the show like never before. When WorkInProgress came to us with a first-of-its-kind idea, we partnered with them to build an innovative digital experience that transforms users into Hawkins Lab subjects and lets them order pizza with their mind.

Visitors were invited to put on their favorite Jason Woodside patterned outfit and stand for a photo in front of an even larger patterned backdrop. They could choose to share their image with a friend or—if they decided to treat themselves— turn their image into  a roll of custom wrapping paper. Everyone who made a purchase during the event received two rolls of paper, and if they bought a Pixel 2, they got four.

An innovative AI-powered experience that reimagined sports broadcasting by bringing the voice of a visually impaired fan to life. Developed for Michelob ULTRA, Dreamcaster used generative AI to transform real-time game action into a personalized play-by-play experience, making basketball more accessible to blind and low-vision fans while challenging traditional ideas of inclusion in sports.

An interactive documentary and app that lets users learn about the moon launch and re-live the Apollo 11 mission in Augmented Reality. Using the latest AR technology on an enormous scale, we created a simulation of a life-size Saturn V, a replica of the rocket that launched Apollo 11 into space. 

Built the installation that runners couldn’t stop talking about: a real-time video game where the players are competing on a treadmill.

An immersive experiential activation celebrating the release of Flying Lotus’s Flamagra album. Featuring more than 200 individually printed, carved, sculpted and taxidermy elements, the installation combined repurposed machinery, mechanical effects and theatrical lighting to bring the album’s distinctive visual universe to life.

Creating three prototype products and debuted them at CES 2020: RollBot, a first-of-its-kind Bluetooth-enabled robot that will bring you a fresh roll; SmellSense, an electronic sensor monitoring system that checks the stench of a bathroom; and V.I.Pee, a unique viewing experience that uses Oculus Rift S VR technology to make sure you don’t miss a minute of a concert when you have to use the bathroom.